Gone are the days when marketing is just one segment of the organization. Today, a marketer has to communicate and collaborate with business leaders and other team members in a common language towards reaching revenue goals. Today’s guest expounds on those principles and explains what it means to be a marketer in today’s business world.
Michelle Killebrew is currently Vice President, Head of Marketing at PwC’s New Ventures and also an advisor for Proof Analytics.
In this Episode:
- How to walk the talk on customer-centricity especially for large organizations
- How business leaders view marketing today
- How marketers can communicate with company leaders more effectively and vice versa to help build stronger relationships
- How getting to product-market fit has to involve in-depth research, analysis, collaboration, etc.