Marketplace Disruptors:  Are you the Cow or the Goat?

Marketplace Disruptors: Are you the Cow or the Goat?

Being a disruptor feels pretty cool. Taking on the big boys and disrupting a market. It has a David and Goliath quality. It has a noble ring to it. It carries a Steve McQueen like swagger. Before getting caught up in the emotion of it, marketplace disruptors need to...