In each market, there are far more Challengers than there are Leaders. Learn from the best-selling author of Beyond Product and former leader of some of the world’s best-known brands at to how to assess your current place in the market, delight and win more customers, and move into that leader position. Your time is valuable so we will get right to point and make this a packed 30-min session to help you know where you are and how to get moving forward.
Marketing Leader and best-selling author Todd Wilms will walk you through the ways organizations can take steps to move into the leader position and own their markets. Todd’s book Beyond Product helps founders and entrepreneurs take their big ideas and turn them into big organizations. His prior roles leading teams at SAP, PayPal, Verisign, and Neustar have helped him to marry the speed of the startup with the best practices of the enterprise.
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