Working as a C-level executive is unimaginably difficult and brings a lot of pressure to the table. And every executive on a C-level (CEO, CMO, CFO, name it) has different perceptions in running the business and doing their responsibilities. Learn more from Blaine as he speaks about many different aspects of becoming a CEO and a CMO and how these two differ from each other.
Blaine Mathieu is the Chief Marketing and Product Officer of VANTIQ – a company that accelerates the digital transformation of enterprises in this information-driven world. He has been in this industry for over 25 years and has a vast array of meaningful experiences in growing startup companies (between 50 and 500 employees) including Gartner, Adobe, Corel, and many more.
In this Episode:
- A walkthrough in a CEO’s and CMO’s perspective
- Product Marketing
- Accepted wisdom when companies go through their different stages
- Bridging perception gaps
- CMOs and CEOs: how do they work together?