“The intersection of customer experience is sustainability. It may sound like it’s not relevant to a lot of people but it is. It is the hidden tsunami that is going to knock people right out apart. It’s the next age of customer experience,” these are the words of Christine Crandell a business strategist who will tell us in this episode how businesses can survive in this age of stiff competition and increasing market volatility. 

Christine Crandell is the principal of New Business Strategies, a company which has been in business for 30 years, working with over a hundred companies in 3 continents. She has also written for Forbes, Huffington Post and CMSWire. 

In this episode:

  • Strategic planning: What it is 
  • The four methods of strategic planning
  • The importance of scenario planning
  • Transparency, Accountability, and Customer-Driven


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